Wednesday, May 6, 2009

The Guys Behind the Music

Recently, I saw a commercial for without the "band" that has become the company's trademark. This got me to thinking: who are the people that came up with the music for in the first place (a question we very seldom ask ourselves considering how often their products infest our heads)?

Well, here is some info. The songwriter for these jingles is a 36 year old jingle writer named David Muhlenfield - a senior copywriter at the Martin Agency.

But unlike what many would assume, Muhlenfield is NOT the frontman in the commercials. That honor - and if you think of the royalties, it is an honor - belongs to Eric Violette, a classically trained actor/musician from just outside of Montreal, Canada. it is interesting to note that in 2004 (a few years before the commercials began appearing, if memory serves) Violette starred in a French rendition of Hamlet at the Société Supérieure de Théâtre du Dehors. According to his resume, he lists his role in the commercials as the "main character" under his acting credentials, but research indicates that he also sang in the commercials.

Forgive my frivolity!


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